Experience is Everything
Your Trusted Real Estate Partner
Experience is everything when it comes to real estate, from the smallest detail in complex paperwork to negotiations late into the night. Having the right person on your side matters more now than ever. Trust Principle Property to be your dedicated real estate partner, specializing in providing expert guidance and support throughout the property purchasing process. With a focus on your needs and preferences, we ensure a seamless experience from property search to closing. Our team of industry professionals is committed to helping you find your dream home while negotiating the best terms on your behalf. Trust Principle Property to navigate the real estate market and secure your ideal property hassle-free.
Meet Our Real Estate Experts
Get to know the amazing individuals who make up our real estate team. We're not just about buying and selling properties; we're about creating a personalized experience for each client. Our team is dedicated to understanding your unique needs and providing the support you deserve throughout the entire real estate journey.
Bill Atkinson
Director & Licensee
With over 30 years of experience in real estate, Bill loves helping clients find the perfect property while ensuring a stress-free selling or buying experience. Experience is everything in real estate whether your buying, selling or leasing.
Craig Beech
Sales Representative
Craig Beech is a highly experienced and dedicated real estate agent with a profound understanding of local market dynamics and trends around sought after Subiaco. Whether buying or selling, Craig’s expertise and empathetic approach have earned him numerous five-star reviews from satisfied repeat clients.
Property Managers
Leasing Department
We also do rentals and can manage your investment property with ease. North or south of the river we can help with all property types big or small. Give us a call now on 0418 333 345 or email bill@principleproperty.com.au
Mark Smith
Licensed Real Estate Agent
Mark has been in the Perth real estate industry for nearly 40 years growing from sales person to owning a long standing business in Wembley for decades. Mark was born and bred in the Western Suburbs and has a long track record of helping families achieve their property goals.
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Tom Burton
Sales Representative
Tom is a licensed builder and worked in the new home sales environment for more than 10 years. Turning his hand to helping people get into established property now is Tom's passion, especially in the northern suburbs where Tom's family and friends live.
Ray Wilson
Mortgage Broker
Ray can assist you with home loans and investment property loans or even personal boat and car loans. Ask Ray for his complimentary Finance Health Check today on
0490 541 880 or ray.wilson@mortgagechoice.com.au
Rob French
Sales Representative
Rob cut his teeth in the fast paced car sales industry where he became a skillful negotiator and marketing specialist. Rob has a great eye for detail and deeply understands the needs of all parties in the buying or selling process.
Robert Palmieri
Associate Director
Known for his professional approach and approachable nature, Robert is passionate about helping clients grow wealth through property—whether they’re selling, investing, or just starting their real estate journey.
Max Denn
Sales Representative
With decades of experience in Perth real estate, Max Denn has been a trusted selling agent since 1987, specialising in strata properties. Having sold hundreds of strata units across the western suburbs, Max brings unmatched expertise and insight to this specialised market.